Benefits of customer service in your company; Learn all about it
Do you own a company? Do you pay attention to customer service? Do you think good customer service is only for large companies? Do you think that the orange colour looks good on this blog? Or would you go for pistachio green? Are you getting tired of all these questions?
Okay then! Let’s get to the point. If you have clicked on this article, perhaps you are wondering if your business should make more efforts in order to improve customer service. In this blog we believe that customer service is essential and you should always think about improving the customer service in your company, as this will have a positive impact on the company both in the short and long term. But you might think otherwise, or you might have doubts.
In this article we will see some specific reasons in order to find out why customer service is so important in any company. Okay, calm down! Here we go!
It increases the value of your products and your company
According to several studies and also the consumers themselves, good customer service is a good reason to pay a higher price for the products of a company.
Indeed, good customer service is something valued by customers and has an impact on their assessment of the product as a whole, as well as on their image of the company. In fact, it is one of the key aspects when determining the brand image and the prestige of a business.
It will improve loyalty
This will work both in the short term and in the long term. With good customer service you will avoid losing customers but you will also receive their queries or claims, this way they will remain loyal to your company. A customer will get in touch with the customer service department and this will be the only connection of the client with the company after the purchase. And in most cases, this connection will not be face to face, so this will be a key moment when determining the opinion of the clients about your company and their loyalty towards your company.
Great free advertising…
If you offer good customer service to your clients, then this is one of the great benefits of customer service, the fact that your customers have friends, acquaintances, relatives, profiles on social networks, etc. (specially social networks) will be great for your company. With a bit of luck, they will transmit their positive experiences in your company to any of them, which will mean that you will get new customers.
… And you will also avoid negative publicity
So, if their customer service experience is negative … then get ready! With the rise of communications, we are all over-connected. Their message can reach any place, and a bad experience with the customer service of a company is the type of experiences that many people usually like to talk with their relatives or friends. With good customer service, your clients will be less likely to get angry, and they will not talk rubbish about your business.
It improves the work environment and productivity
This is quite easy to understand. Having to deal with many customer complaints might be quite annoying for some people, and specially if this is not your task. Good customer service also serves as a filter in order to solve many problems, this way queries shouldn’t reach the wrong people, these queries should only reach the right people.
It improves the operation of the company
If you are clever enough with it, your customer service will not only be used to manage claims, but you can also avoid some of these that might arise in the future, and you can also improve some aspects of the company related to customer service. This is another of these benefits of customer service.
Those contacts in a customer service department are worth their weight in gold. These are great unique opportunities to find out key issues such as what goes wrong in the company or what aspects of the product could be improved. This is very valuable information that comes from a first level source: the clients themselves. Make the most of it!
It makes you different from your competitors
Although the importance of customer service is well known, sometimes companies think that it’s not that important. Whether due to lack of interest, due to lack of resources, or due to the effort and complexity of achieving excellence when it comes to customer service, many businesses do not offer satisfactory customer service.
Lucky for you, this means an opportunity for your company. If the customer service that you provide is very good, you will have a different factor and many customers will choose your products and services over those offered by your competitors.
And, as we mentioned before, providing great customer service is not easy, but lucky for you there are technological tools that can help you with this task.
We want to show you a great one. Yeah, we are talking about Integria IMS. Integria IMS is software that has, among other features, an incident management system (help desk software) based on tickets, which is able to help you with the customer service of your company.
Do you want to find out more about the Integria IMS help desk tool? That’s a great idea! You can do that by clicking here: https://integriaims.com/en/product/help-desk-software/
Or you can send us any query you might have, you just need to use the contact form that you can find at the following address: https://integriaims.com/en/product/help-desk-software/
If you want to find out more benefits of customer service, don’t forget to check any of our other articles which are published on this website. Make sure you check them out! And don’t forget to leave a comment in the comment section down below, do you know more benefits of customer service? Let us know in the comment section! We want to hear from you!
The Integria IMS team will be happy to help you!