ZMOT and user support

ZMOT and user support

Zero moment of truth, ZMOT; Learn about its relationship with customer service Zero moment of truth, ZMOT. What are we talking about? Is it a Czech juice brand, maybe? Is it an Eskimo word? Or is it just an acronym for some new Internet expression, like...
7 types of online customers

7 types of online customers

7 types of users that you might find online in your online business Anyone can be on the Internet! The days when the network was only used by computer geeks are long gone, in order to make way for an era in which from your cousin Paco, who finished a degree at MIT, to...