Online reputation of a business. 6 ideas to take care of it!
Keep an eye on your reputation!
From ancient times, when the fierceness of a warrior or the wisdom of a philosopher preceded his steps, to the present day, when our reputation can be a key factor in all kinds of situations, reputation is such an important business card that it is important to change the behaviour of others in their relationship with us.
And if reputation is important to people, then imagine for business! Today, a company cannot survive for a long time if it suffers from a poor reputation. Even if that bad image is unjustified, it will eventually destroy the opinion of others – and especially customers – of the brand, causing perhaps irreversible damage.
And, within this “circle of fire” that forces you to stay within its boundaries and to have a bombproof reputation, a new factor has come into play over the last few years: online reputation.
However, calm down! There’ s no need for you to cry in a corner. Here are some ideas for ensuring that a company’s online reputation is in good shape. Let’s have a look at them.
6 ideas for protecting a company’s online reputation
– Have a good website
If you don’t have it, create it, and if you already have one, take care of it.
A business website is the main business card of a brand on the Internet. You will be able to provide all kinds of useful information for your users and reflect the values that drive your company. In addition, it will be a great tool for providing customer service or contact, as well as for communicating events or social actions in which you participate.
Also, keep in mind that in the searches that users make of your company on the Internet, probably the first place they find and visit is your corporate website.Do you need more reasons to take care of it?
– Create a blog
As a complement to your website, creating a blog can give great results.
A blog will make your company visible to many more people. In it you will be able to spread all kinds of content (articles of interest, tutorials of use, etc.) that will bring customers and your company closer together, and will improve the image they have of it. But remember to include valuable content that, in addition to publicizing your products, will bring some value to visitors. Otherwise, they probably won’t find your blog too interesting….
– Be very careful with social networks
Social networks are a double-edged sword. They can help to spread the word about your brand and even create a community of users around it, but they can also expose the shortcomings of your business and damage your reputation.
So, of course, you must also take care of them as much as possible. If you have profiles in social networks, take care of them and, if necessary, hire professionals to manage them (that’s what community managers are for).
And take a look at what your users think, too. There are monitoring tools available to help you track and see what they say about your brand.
– Participate in solidarity initiatives
Companies have been doing this throughout their lives.
Taking part in social events or solidarity initiatives (whether online or offline) will improve your brand image. However, be honest when carrying out this type of action; take part in initiatives that you really identify with and that are consistent with your company’s activity and actions.
Also, once you’ve done this type of thing, you’ll need to talk about it. You can make them known on your website, on your blog, or send out a press release, for example.
– Seek professional help
If the care for your company’s online reputation exceeds your ability, your knowledge, or you simply prefer to be on top of other things, you should know that there are companies that are specifically dedicated to it.
So you can always have a look around and choose the services that suit you best – all for the sake of your reputation!
– Provide excellent customer service
Do you want to protect your online reputation? Start by protecting your customers!
Not many things can damage your reputation as much as poor customer service. Contacts with this service are some of the most direct moments in the customer-company relationship, so taking care of each one of them is extremely important. In addition, poor customer service is one of the experiences that has the greatest impact on customers and that is most widely shared on social networks or opinion pages, which increases its importance.
Providing great customer service is not easy. It may require a good deal of effort, organization, professionalism and the appropriate tools.
Luckily, however, there are some IT tools, such as incident management systems, that can help you with their management – do you want to know about ours? It’s called Integria IMS.
Integria IMS is a program that has, among other features, an issue management system (help desk software) based on tickets (ticketing) that can be very useful in the management of customer service in companies or organizations.
Would you like to know more about what the Integria IMS ticketing tool can do for you? Click here: https://integriaims.com/en/product/help-desk-software/
Or you can also send us any questions you may have about Integria IMS. You can easily do this using the contact form at the following address: https://integriaims.com/en/company/contact/
Also, remember that Integria IMS has other very useful features, such as an inventory or a project management system, among others.
The Integria IMS team will be happy to help you!
Don’t forget to leave a comment at the bottom of this article. We want to hear from you. What do you think about online reputation? What could you change in order to have a good online reputation? Do you think that today online reputation is more important than it was years ago? Let us know and don’t forget to check out the other articles that are published on this blog.
Alberto is one of the translators of Integria IMS. He is also a singer-songwriter and he also can play the guitar and the piano.