Potential competitors. Learn how to beat them with these 8 tips
Your competitors are everywhere. They are around you, they look at you, they stalk you, and they want to steal your customers! Don’t let this happen to you!
Okay, before you make an appointment with the psychologist, you should calm down. If you do things right, your customers will not fly away from you (and if you lose some of them, you’ll probably get new ones soon). We are pretty sure that you already know how to do things well, and we know that you want to take your business to the next level, and you want to beat your competitors and protect your business from potential competitors.
In this article we will look at some ideas in order to achieve this. So, relax, take it easy and enjoy the ride
Study your competitors
Perhaps, things are not working out for you or you may simply want to improve your business. In order to improve your business, study what works best for your competitors, and learn from it, this can be quite inspiring.
What makes their products different? How do they manage customer service? It’s not about copying; it’s just about learning. And don’t take this personally, this is not about destroying your self-esteem, remember: learn from the success of your competitors, as they can be the best teachers.
You need to know all about your business
Once you know all about the leaders of your industry, now you need to compare yourself with those potential competitors. We are pretty sure that you will find some weakness to improve, but it is also very likely that you will find some unexpected strength. We all have them! This might be the innovative potential of your team or maybe you are very keen on improving everyday (otherwise you wouldn’t be reading this article right now). Discover your strengths and take advantage of them.
Offer great quality
This is an essential thing that you need to do, always provide great quality. Customers are not stupid, and they know how to value the quality of the products. Perhaps your products already have excellent qualities, but you can always add something to make it different. You know your products better than anyone, so be creative. Remember the Kaizen Method and you will notice that there are always things to be improved.
Sell your products at an affordable price
There are different opinions on this. Some people think that prices should NEVER be lowered, and some people believe that this is the best strategy when facing their potential competitors. Anyway, it is not all about dropping the prices in a massive way; it’s just about trying to reduce costs so that you can drop the prices.
Sometimes, expenses might not come from the production process, and you might be losing money due to the unnecessary petty expenses that damage your profits at the end of the year, this can be a real problem. Check your accounts, you’ll be surprised.
Stand out from the crowd
Don’t you want to be different from your potential competitors? Otherwise, it would be boring and quite ineffective. Once you know what your potential competitors are doing, find ways to be different. There are many ways to do this! And since we don’t want you to be lost in this world, here are some ideas on how to be different from your potential competitors.
Don’t forget to innovate
If you own a company and you want to survive, you know that you cannot do the same thing for too long. Try new things, nowadays it is very easy to get bored.
In our current world, we live in an environment that is constantly changing, if you don’t offer new products or services or if you don’t improve the ones that you already have, then you might face serious problems.
This does not mean that you should abandon what works best for you, but you need to consider how to improve and introduce new features.
Can you come up with new ideas? Are you a creative person? Well, if you are not, then open your ears. Your customers might be your best source of inspiration. Ask them about their concerns, and their needs. And don’t forget about your team. Listen to their suggestions; we are pretty sure that they will come up with many good ideas.
Computers, Internet, software … pretty sure this words sound familiar to you. Technology is happening due to the efforts of many people who, throughout history, have strived to make life a little bit easier.
And since these people have worked so hard to give us good tools, why don’t you use them? You can be sure that both your current competitors and your potential competitors will be using these to do a better job, otherwise if they don’t use these then they might face serious problems in the long term.
Lucky for you, if you have a consultancy firm or if you have an international company, in the market, there are technological options for any type of business. Down below, we will show you ours.
Provide great customer service
Have you ever seen that restaurant in front of your house? Yes, that one which is nice, and it sells mouth-watering food. But it is always empty. The attitude of the owner might have something to do with it, since he always throws sandwiches around.
In a highly competitive environment, customer service is essential. Good customer service means loyal clients. In the long term, it is a safe value for your company and a mark of distinction.
Lucky for you, although customer service means work and professionalism, there are technological tools that can help you with this task. As we mentioned before, we would like to show you Integria IMS.
Integria IMS is a help desk software (incident management system) based on tickets, which can help you with customer service in your company.
Integria IMS also has some other useful features, such as an inventory or a project manager, among others.
Do you want to know what Integria IMS can do for you? Click here: https://integriaims.com/
Or ask us any question you might have about Integria IMS. You can do this by filling the contact form that can be found at the following address:
The Integria IMS team will be happy to help you!
Alberto is one of the translators of Integria IMS. He is also a singer-songwriter and he also can play the guitar and the piano.